Overseas firms are able to benefit from the UK’S Olympic success – they can bid for, and secure, 2012 contracts.

CompeteFor is the online site, used to publish London 2012 and Games-related contracts. It acts as a brokerage service between buyers throughout the London 2012 supply chain, and potential suppliers.

Through the registration on CompeteFor, UK Trade & Investment (UKTI) can identify those who have an interest in partnering with a UK business and/or in establishing a presence in the UK and UKTI can advise them on how to make this journey. Having a British presence can potentially allow overseas firms to benefit from their attempt to secure business in future multinational sporting events around the world.

The 2012 Olympic and Paralympic Games are the icing on the cake for the UK’s FDI (foreign direct investment) offer. The Summer Games are the UK’s unique selling point, an event that no other nation has for the next 8 years.

Although London is the host city of the 2012 Games, major events such as the sailing and BMX racing are taking place outside of the Capital. British companies from across the UK are encouraged to bid for Olympic business and likewise, inward investors are encouraged to look at the UK opportunity when considering their investment location.

There is evidence to show that significant levels of FDI can result from Olympics related business. London, as the host city, is well placed to secure much of this. Opportunities for other parts of the UK are likely, especially when the potential investor is looking to work with a UK partner.

It is expected that companies who secure contracts from the Games can use their success as a platform for winning national and international projects for years, and indeed generations, to come.

Notes for Editors

For more information contact Elaine Avisror at the British Embassy in Tel Aviv at:
Tel: 052-6664843
Email: elaine.avisror@fco.gov.uk

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